Saturday

It Makes Sense to use Google Adsense

If you ever aspired to make money online with your website, you will be familiar with Google adsense. Some of you might not have used Adsense and most of you would have already making money out of it. I will prefer to keep this article for both type of publishers, who can benefit from adsense program irrespective of the fact that you may or may not be using this program.

What is Adsense


Google AdSense is the program that can give you advertising revenue from each page on your website—with a minimal investment in time and no additional resources. AdSense delivers relevant text and image ads that are precisely targeted to your site and your site content. And when you add a Google search box to your site, AdSense delivers relevant text ads that are targeted to the Google search results pages generated by your visitors’ search request.

So if you own a website or have a plan to own a website, you dont need to worry about getting revenue from advertiser by means of contacting them on your own. Instead you can rely on Google Adsense and millions of advertiser will be with you at any given point of time. Google descibes adsense as a fast and easy way for website publishers of all sizes to display relevent Google ads on their website content pages and earn money.

With Google's extensive advertiser base, they have ads for all categories of businesses-and for practically all types of content, no matter how broad or specialized. And since Google provides the ads, you have no advertiser relationships to maintain. The AdSense program represents advertisers ranging from large global brands to small and local companies. Ads are also targeted by geography, so global businesses can display local advertising with no additional effort. And you can use AdSense in many languages.

How it works

Due to large advertiser base with google, they hold thousands of advertisement in almost all the topics. When a publishers register with Google to display these advertisment in his webpage, Google display ads which is matched to the content of your website. This way visitor find the advertisement relevent to him, when he goes through your content and clicks on them. And the system is called PPC (Pay per click), wherein google pays you based on the number of click. However there is no pre-determined revenue from every click. Instead Google shares a portion of the revenue, what they collect from the advertiser. Advertiser pays a certain amount to google through bid system, whenever their ads get clicked by any user. This is called Adwords. The Adwords advertiser pays as little as $0.05 per click up to $100 per click for different keywords. So, the source of all AdSense income is the AdWords program which in turn has a complex pricing model based on a Vickrey second price auction, in that it commands an advertiser to submit a sealed bid (not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.

Who can participate in adsense

Although anyone can display Google Adsense in his website, you need to apply to Google with your website address. Google check your website for eligibility and give a approval. Normally it takes 2-3 business days to get approval. In case of rejection, you should change or add content in your website and re-apply for the same. They have a certain criteria before they accept a website for adsense approval. Even after approval, you should be strictly follow Adsense terms and conditions / program policies. If you do not comply, your account may get disabled permanently.